supreme

The brand was founded by James Jebbia. The first Supreme store opened in 1994 on Lafayette Street in downtown Manhattan. The store was designed with skaters in mind, keeping the clothes around the perimeter with a large space for people to skate comfortably in the middle. The brand mainly caters to Skateboarding, hip hop and rock cultures in addition to the youth culture in general. It produces clothes, accessories and skateboards.

The brands distinctive red box logo is largely based on Barbara Kruger’s propaganda art; an example given below.