Streetwear and its origins

Placing the core and origins of streetwear can prove to be a difficult task due to the complexity and the different levels of it's influences and cultures. Like it's name would suggest, street culture incorporates the styles and subcultures that manifest in the streets. Although it is often labelled a product of hip hop, streetwear originated more from skate and surf subculture. One of the first big brands to come from this street subculture niche in the 80's was Stussy. Stussy was the first outlet of self-expression as a brand and it went on to influence other, now widely known brands such as Supreme.

Streetwear was a way of making a statement - something young people could use to distinguish and stand out, stating their true selves, ideas and beliefs.



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