Shawn Stussy

Shawn Stussy, the founder of the brand Stussy, first started combining fashion with art and a twist of his self-expression. Born in 1954, Stussy was a California manufacturer of surfboards. The defining logo of the brand started in the early 1980s after he began signing his handcrafted surfboards with a broad tipped marker. He then began using the same logo on garments such as T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. 

 The early success of the brand has been accredited to it’s popularity in hip hop and skater/surfer scenes, along with punk and other street subcultures. 

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